Don't think so. It works that way in Uni CAS because the game presumes you want to create households of unrelated dormies. In the main game it assumes you want families.
You can reproduce the same effect - everyone having a different surname - by creating each one as an individual and moving them into the same lot one by one from the Sim bin. The household will take the name of the first Sim moved in, but they'll all have their individual surnames within it. Or you can change their surnames in game with something like Sim Blender or Sim Manipulator. Think you can change the household name by editing it from neighbourhood view, but I don't have access to my game just now and haven't renamed households for a while so can't guarantee that's not just my imagination.